Fields of Flowers
- A design collaboration

How a print artwork was made..

You might know of her already, her name is Caroline Kjellberg, and she is a very talented illustrator and motion graphic designer, whom we are fortunate to know.

Mikkel and Caroline were in the same class in the Danish School of Media and Journalism and, even though Caroline lives in Asia, they still keep in touch.

Caroline Kjellberg

With mixed media animation and illustration, i'm able to dream myself away from reality and add an abstract and magical layer to my reality - and others'. When I never received my letter from Hogwarts, I had to find another kind of magic wand.

Learn more about Caroline here.


Some time ago, when our 20.1 collection was still in the design process, we teamed up with Caroline and asked her to draw some flowers. First we thought we would use them as background for our website, but it didn't really work out the way we wanted it. Then we started researching for prints for the collection, and suddenly it dawned on us that we could use Caroline's flowers for inspiration.

Caroline's flower drawings. Our Inspiration for our Fields of Flowers print.

Step 1


Caroline drew some beautiful and very detailed flowers. She drew 3 different flowers, all with fine lines and lots of details and strokes. The flowers had each their own story to tell, but worked beautifully together.


In order to use the flowers for a textile print, we had to simplify the details. If the lines are too thin and the details many, it can be hard to have a sharp looking textile print. Especially as the fabric we chose to work with, is a soft, brushed organic cotton fabric. The brushed cotton add another layer of texture to the print.

Often ''less is more'' is better on textile prints, in our opinion, as you combine texture from the fabric, colors and the print artwork. We like our prints to have details, yet still be able work with different styles and silhouettes.

Step 2


After simplifying the flowers, we added colors to each flower. In our 20.1 collection our color inspiration is drawn from '70s Mediterranean vacays, with yellow striped umbrellas on the beach, turquoise ocean, flower fields untouched, white linen and dark blue star nights.

We chose a light blue background, called Alaskan Blue and combined it with a darker Parisian Blue, white and to add a pop of colour a Golden Glow color. The Golden Glow color matches our other print, Golden Stripes, in our 20.1 collection. It all has to work together with the other prints, colors and styles.

This is the flowers we created from Caroline's drawings. Simplified and coloured, ready to be made into a print artwork.

Step 3


Creating print artwork is loads of fun! You place the flowers around, twist and turn them, mirror them, making them larger or smaller. It's all about playing around.


What we like to do, is to make sure the print artwork or print report doesn't tile too obviously when you see the textile print on a style. A print report, is a shape, for example a square, where the print artwork is created within. Imagine old school potato printing where, if you want the print to be continuously, you'll have to stamp the potato on the textile right beside where you last stamped down the potato. The same goes for the textile print report, the square is being printed next to each other, so each side of the square needs to match with the other.

In lots of textile prints, you can easily tell how it is put together, how it's created. But when you can't immediately see the textile print report, it starts to get interesting.

Here the textile print report is quite visible as it is the actual report. You can tell where it is cut in the sides, top and bottom.

But what about when you see the print on a style. Can you immediately tell where the print report is? :)

Step 4


After the textile print artwork or report is created, we send it to our supplier with specs about size, color (Pantone references) and other details. We then receive textile print swatches. Occasionally we have to change the colors or add more details to the print, as every print is different on every textile. With this print, we changed the color from Lavender Blue to Alaskan Blue, which made the print less pajamas-like and more cool and contemporary.

We hope you enjoyed the little glimpse behind the scenes, showing how our textile print
"Fields of Flowers" was made.

Learn more about Caroline Kjellberg here.